The July/August 2007 issue of DramaBiz Magazine has hit the streets. In it you'll find two articles I wrote. In "Theatre Flooring: It's Not Just for Standing On," explore the surprisingly fascinating world of floor surfaces, from vinyl to Marley:
Your most useful tool in choosing a new floor is to talk to those who will use it the most. Of course, opinions will vary depending on whom you’re asking. “Lighting designers like non-reflective floors and generally like black,” says Randy Swartz of Stagestep. “On the other hand, dancers usually prefer gray flooring, which gives them a horizon.” Renae Williams, the director of dance presentation at the Los Angeles Music Center, took a democratic approach to choosing a new stage floor for her facility: “Our Technical Director researched several different options and also spoke with the production staff from the companies we present. We want our visiting artists to feel comfortable and well taken care of while here.”
After that, check out "Attracting a Younger Audience with Web-Savvy Marketing Techniques," which contains many hints and secrets that can apply to all businesses, not just theatre-related ones:
“Like many theaters around the country,” says Susie Falk, director of marketing for California Shakespeare Theater in Berkeley, Calif., “we were concerned about the national decline in subscriptions.” To attack the problem, Cal Shakes launched its “New Generations” program, targeted to individuals in the 18-to-35 age group. The program blends low-tech marketing tools—discounted tickets, pre- and post-show parties—with high-tech methods like Web-based message boards, blogs, podcasts and video presentations.
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